Intryc grew its AI visibility 2× in 28 days.

0:00 Meet Intryc

My name is Alex Marantelos and I'm the founder and CEO of Intryc. Intryc is an AI native quality assurance and training platform for customer service and customer experience agents, human and AI. We see ourselves as a unified layer where organizations can monitor, audit and improve all of their customer interactions and their customer team's

0:23 Why Intryc needed help

performance. But then as we started growing, as we got more and more customers, as we started serving more than 15, 16 countries around the world, and the responsibilities really grew. I do need, I needed some help from somebody who could really help us not only scale our visibility but manage our presence on all the social media and online platforms. The most important thing was how do we show up when people look for a solution like ours or how do we show up when people look us online? We create our own website, but then as we're mature, we have now enterprise customers, multi-billion dollar customers. We do need to show exactly in the same way that we operate. We can't be as scrappy as we used to be. not that we don't move fast or anything like that, but the presence needs to be a world-class view of the business as we actually operate. So I was looking for somebody who has done this before. I was looking for somebody who can move really fast, who knows what they're doing. And I found Gen and Gen has been an exceptional partner.

1:21 Choosing SuperMarketers

Actually, you know, what really sold me is that I found Gen online. I spoke to many agencies, I interviewed a bunch of candidates and I was really trying to find this kind of like unicorn marketeer that can really understand the business, can understand the product can understand the landscape. It has the technical capabilities to deliver what we needed really fast. And then I found Gen online and then I'm like, okay, if that person convinced me to talk to them online, even though I'm being pitched by a million people to buy their service, I'm like, that person is doing something right. I want them to do that for me. And that's when we started talking to Gen. And then obviously he came like super organized with all of his playbooks, a lot of suggestions in depth analysis on my brand, my market, my competition, my visibility. A lot of those things that as a founder, it would take me many, many hours to do as a founder. I strongly believe that we should know every single metric of our organization, but then also we need to be strategic and we need to learn what resources to leverage, especially for things that people can be better than us. And, and Gen was like, you know, somebody who had done this a million times who could really bring me up to speed very fast to take the brand where

2:32 From SEO to GEO

I want to be. The most important thing as most businesses move now and the internet moves from SEO to GEO, that was a huge component. We want it to be very early on this want to be the first ones on this. Obviously we're competing with multi-billion dollar companies and other fast growing startups. It's always a race and we didn't want to stay behind on that race.

2:51 Competitors writing the story

At this point, I don't even want to say what exactly he did because I don't want my competitors to know that, but we, we really focused on creating a programmatic layer that would allow us to put our best content out there that resonates with our buyers that responds to what buyers are looking for that addresses things that competitors even sometimes say for us that are not true. You know, sometimes I would go and look at some articles online that would come up on GPT or Claude or whatever. And then a competitor will make a claim on one of their blogs and like, this is so untrue. This is like, this is so wrong because obviously, it benefited them saying that. So we needed to set the record straight. And then, you know, with the entire system that Gen helped us put together, we do that really fast like in kind of like same day,

3:38 How we worked together

even. But, but what was really helpful for me as a founder was that Gen allowed me to, or he enabled our team to build this entire system and manage it and launch it end to end with my oversight, my participation, great collaboration, very responsive. But it was a combination of a person who is very experienced knows the space, the industry understands how founders operate and does the, the, the upfront research and work to come prepared and then delivers really fast and has the technical capabilities to do that. So in my experience, that was very hard to find. And you know, we, we do have open positions. We hire for marketing. We're hiring for social media people in our business, but finding the right candidate to fit into that and be able to do a lot of those things. It's very hard. And Gen, you know, checked off that item from my list and was able to deliver on everything that we discussed initially, which was great. And we're still working together and it's all working great. So I'm very excited for all of the things that we have in plans right now.

4:42 The results

There are some, there are some measurable improvements that we saw. First of all, you know, we, we want to, we're going to put a lot of effort in that and we need to make some, some changes. So it needed some, some upfront investment in time, even though it was all white glove and super curated, but we need to be strategic about it. So we want to increase our visibility. How do we measure that? What we saw is that, you know, first of all, we, we realized what the floor was. So initially we're at 18% of visibility in AI answers and that, that grew up to 37% within the first month. similarly the AI Presence Score that we were monitoring went from 39.7 to 48-plus. within again, the, the first 28 days. and then what we put a lot of focus and effort on was how do we show up on head to head comparisons when people say, okay, how is Intryc versus X competitor? So we actually went from 38 to 57-plus win rate across some of our biggest competitors. This is an ongoing work that needs to keep on happening but this is very important and it goes back to the thing that I, that I was saying about us controlling the narrative and not our competitors controlling our product's narrative which can be really harmful for a business.

5:56 Credibility and inbound

Now, what does that mean? As a, as a young startup, you know, initially you, you, you're not shown anywhere. And then of course we do LinkedIn content, we do X content, like all of these different things, but everybody does content. So the challenge is how do you stay on top of mind? And that is very important, especially when you sell to enterprises, the first thing people are going to do, they're going to search you up. And they're going to be like, okay, that person promises the world. They say that they have the best product in the market. We do, but why would I believe them? They're a, they're very, very small startup. And I need to vet them. Okay. So I need to find their live use cases. I need to find their customer stories I need to find their G2 scores I need to find a lot of different things. So number one is increasing our credibility with our audience, which is improving really fast. the second thing was, when, when people search for a solution, how can we drive inbound pipeline? When we were getting started, we were predominantly outbound driven. I mean, we still are to a big extent, but now we have started seeing people coming to us from search engines or from, from LLM engines. And, and that shows us that we always ask, how did you find us? How did you get to us? Oh, you know, GPT recommended you or Claude recommended you, or we found you on Google's AI mode search. And then we saw that you had those differences against the competitors.

7:12 Founder time back

This definitely saved me, I would say 10 to 15 hours a week. in measurable founder time.

7:21 How Alex decides

And then, you know, we have so many more plans that is ongoing work and it's not only, you know, how long it takes to maintain that, but, but also the initial setup and how long would it have taken me to figure out everything again new from, from the very start that for me was great because as a founder, I, I always have to make the trade off how fast can something happen? But what is the impact that it, that it gives back to the business? But when you have an option that it can give you both that it can move fast and it can have immediately a measurable impact, then that's how I make decisions. That's when I say that, okay, that makes sense. I need to go for that. And I'm going to choose this over something else. that's how I decided specifically on Gen.

8:05 The recommendation

I would highly recommend Gen and SuperMarketers for any founder who's early stage, who's trying to figure out what their GEO, SEO, online presence, strategy looks like it's not just the execution, but also it's kind of like setting the pipeline up and, and, and understanding what your business needs to do because every business is different. We're a B2B AI SaaS. I would highly recommend Gen and SuperMarketers.