Essays · 25 published

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from inside the team.

Practical writing on making a B2B marketing team AI-first: the workflows, the campaigns, and AI search. Lessons from inside real client teams. Written for marketers who do the work.

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AI Visibility · 14 min read · September 2026

AI visibility and citation opportunities.

A practical first-person playbook for monitoring 25 to 50 recurring buyer prompts, finding AI visibility gaps, and turning citation opportunities into action.

Gemini still thinks my company is an AEO agency. That’s on me.

If I owned AEO at Flodesk, here’s where I’d start.

Receipts: I open-sourced the marketing system I sell.

I'm building SuperMarketers' content system around buyer questions.

Build in public

How I organized all my marketing content into three folders any AI can use.

I edited a client video testimonial with Claude Code. Here's the whole workflow.

Intryc grew its AI visibility 2× in 28 days.

Oyster got 11x more AI citations without publishing a new page.

Five SaaS website pages to optimize for AI Search.

How to reverse-engineer where AI recommends the other guy, and where that stops being useful.

Everyone sells AI marketing now. Almost none of it ships.

Claims intelligence: how to track what AI gets wrong about you, and who fed it the claim.

AEO keyword research: how to build a prompt tracking list that actually teaches you what to create.

Schema won't save you: what this week's AEO data actually says.

Claude text watermarking is a warning shot for AI content teams.

PLG had a ten-year run. Answer-led growth is next.

Loop engineering: stop prompting, start designing the loop.

Building was the easy part.

Why your content dies after one week, and the system that fixes it.

Your buyers already told you what to publish.

AEO is not SEO with extra steps.

Schema, citations, and why ChatGPT cites some companies more than others.

Stop briefing. Start capturing.

The four signals AI search engines actually reward.

AI made drafting free. It made reviewing expensive.

AEO guides · the reference library

The 7 best AI visibility tools for B2B SaaS, compared.

What is answer engine optimization?

How to get your B2B SaaS cited by ChatGPT.

Run an AI visibility audit in 30 minutes.

What is citation rate?

The AI visibility score: the open 9-dimension benchmark.

How B2B buyers research software in AI search.

SEO vs AEO: where the budget goes.

AEO vs GEO: same shift, two names.