Essays · 28 Published

Field notes
from the install.

Practical writing on AEO, AI-driven ROI, and the systems that turn answer-engine visibility into real B2B SaaS pipeline. Lessons from inside live installs — written for operators, not algorithms.

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02
The 30-minute founder interview that fuels a quarter of content.
03
AEO is not SEO with extra steps.
04
How Heatmap cut paid acquisition 70% using compounding content.
05
Schema, citations, and why ChatGPT cites some companies more than others.
06
Stop briefing. Start capturing.
07
A conversation with AirOps on operator-led content.
08
The four signals AI search engines actually reward.