Essays · 12 Published

Field notes
from the install.

Practical writing on AEO, AI-driven ROI, and the systems that turn answer-engine visibility into real B2B SaaS pipeline. Lessons from inside live installs — written for operators, not algorithms.

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Prompt lists teach you
Featured · New
Guide · 18 min read · August 2026

AEO keyword research: how to build a prompt tracking list that actually teaches you what to create.

A tactical guide to turning SEO keywords into buyer prompts, tracking mentions and citations across AI engines, auditing cited sources, and converting prompt data into a content roadmap.

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02
Schema won't save you: what this week's AEO data actually says.
AEO
Aug 2026
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03
Claude text watermarking is a warning shot for AI content teams.
AEO
Aug 2026
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04
PLG had a ten-year run. Answer-led growth is next.
AEO
Jul 2026
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05
Loop engineering: stop prompting, start designing the loop.
Playbook
Jun 2026
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06
Building was the easy part.
Playbook
Jun 27 · 2026
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07
Why your content dies after one week, and the system that fixes it.
Playbook
Apr 15 · 2026
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08
Your buyers already told you what to publish.
Playbook
Apr 02 · 2026
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09
AEO is not SEO with extra steps.
Opinion
Mar 24 · 2026
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10
Schema, citations, and why ChatGPT cites some companies more than others.
AEO
Feb 28 · 2026
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11
Stop briefing. Start capturing.
Playbook
Feb 14 · 2026
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12
The four signals AI search engines actually reward.
AEO
Jan 17 · 2026
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