About Us
We built SuperMarketers to prove that predictable growth can be engineered.
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Agencies sell hours. Platforms sell logins. SuperMarketers delivers outcomes through a repeatable system, making your SaaS visible in Google and AI, and turning content into pipeline.
Our Mission
We help B2B SaaS founders engineer demand, not chase vanity metrics.
We believe:
Content should drive revenue, not just clicks.
AI isn’t a bolt-on. It’s how modern content gets discovered.
Predictable growth shouldn’t require a five-person content team.
I’m Gen Furukawa, founder of SuperMarketers. I’ve spent the last decade building inbound growth systems inside B2B SaaS companies.
Today, I help B2B SaaS founders engineer predictable inbound growth using AI, automation, and Answer Engine Optimization (AEO).
Before SuperMarketers, I:
- Co-founded and sold Prehook, a quiz funnel SaaS.
- Served as AI Marketer-in-Residence at MarketerHire, where I built AI-driven workflows for inbound demand.
- Led marketing at Jungle Scout, managing a 25-person team through its scale-up stage and $110M fundraise.
- Served as VP of Marketing at an AI content platform.
SuperMarketers is the system I wish I had earlier in my career.
I’m based in Austin, building SuperMarketers.ai and sharing frameworks that help SaaS teams turn marketing into a reliable growth engine.
I played Division I tennis at Brown University, earned my MBA at Cornell, and launched my first (failed) business, a food truck.
Testimonials
The level of strategic depth Gen brought changed how we think about marketing. Instead of generic playbooks, he gave us tailored insights and clear execution steps that made a measurable difference almost immediately.
Dylan Ander
CEO & Founder, Heatmap
Gen is the perfect outsourced CMO for early stage startups. He’s an expert at using AI to create high volumes of high quality content. He’s a master of creating content strategies across social, blogs, videos, case studies, and more. He brings expert level CMO knowledge to startups that aren’t quite ready for that full time hire.
Ashland Stansbury
CEO at Because
At MarketerHire, we only hire the best marketers, and Gen stands out among them. He’s been both an educator and a trusted member of our inner circle of thought leaders. We’ve put him on our most valuable accounts because he’s one of the rare few who truly understands strategy, implementation, and how to get real results.
Chris Toy
CEO at MarketerHire
At Iterate.ai, we’ve worked with some of the most innovative minds in tech, and Gen belongs in that category. His grasp of AI-driven marketing is both visionary and practical. He’s helped shape how we communicate our mission to enterprises and has been instrumental in positioning Iterate as a market leader.
Jon Nordmark
CEO at Iterate.ai
Gen has a rare depth of understanding across AI, content, and the new phase of LLM-driven SEO strategy. He doesn’t just talk about where things are heading, but he’s building in it. He’s basically the model for the kind of content engineer we’re creating for at AirOps
Eoin Clancy
Head of Growth at AirOps
Working with Gen unlocked a completely new level of content performance. His strategies not only fueled growth but also gave us a repeatable system for creating sustainable, high-impact marketing.
Brandon Wright
Co-Founder & CEO at Tongo
At Jungle Scout, we saw content become a true competitive advantage. Gen’s leadership in applying AI to SaaS marketing helped us grow faster while positioning us as innovators in the industry.
Shane Stinemetz
President at Jungle Scout
Gen helped us scale our marketing far more efficiently than we thought possible. His strategic use of AI gave us the systems and structure to grow without adding overhead, while still keeping our content creative and high-quality.
Shanif Dhanani
CEO at Nobi
Gen has a rare ability to connect AI with real marketing outcomes. He helped us turn scattered ideas into a clear, repeatable content system that delivered growth far beyond expectations.
Colin Dougherty
Director of Partnerships, CartConvert
What impressed me most about working with Gen was how seamlessly he moves from big-picture strategy to hands-on execution. He doesn’t just talk about ideas, but he builds systems that create real value. The combination of vision and follow-through makes him an invaluable partner.
Carina Munro
VP of Marketing at Heatmap.com
At AppSumo, we used Gen’s strategies to launch campaigns that cut through the noise. His insights were practical, transformative, and gave us a real edge in a crowded market.
Nick Christensen
Head of Marketing at AppSumo
Our short-form content finally started driving measurable growth. With Gen’s guidance, TikTok became a scalable channel that boosted both brand visibility and engagement across our audience.
Tareen Alam
Co-Founder at ChannelFore
Trusted by SaaS Teams Who Turned Visibility Into Pipeline
If you’re exploring how to build predictable inbound visibility, we should talk.
Book a Visibility Strategy Call
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