Pick Profound if you run an enterprise team that wants up to 9 answer engines, AI Marketer agents and API access, and you can sign a custom contract (Profound pricing). Pick Peec AI if you want a published price, $95 a month for 50 prompts, and unlimited seats (Peec AI pricing). The best Profound alternative is Scrunch, which publishes its price: $250 a month billed annually for 350 custom prompts on 7 engines (Scrunch pricing). The best Peec AI alternative is Otterly.AI at $29 a month for 15 prompts (Otterly.AI pricing), or the Semrush AI Visibility Toolkit if your team already works in Semrush. A done-for-you partner beats any tool when nobody on your team has the hours each week to rewrite pages, earn mentions and correct what AI gets wrong about you.
Disclosure: SuperMarketers sells a done-for-you service. I list it below as one option and score it on the same columns as the tools. No affiliate links, and nobody paid for placement. Every price on this page comes from the vendor's own pricing page, read November 5, 2026.
What do Profound and Peec AI do, and what do they cost?
Both are AI visibility tools for answer engine optimization (AEO), also called generative engine optimization (GEO). You give them a list of buyer questions. They ask ChatGPT, Gemini, Google AI Overviews and other answer engines those questions on a schedule, then report how often your brand is named, which sources get cited and how you compare with competitors.
Profound publishes two plans. A free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. Enterprise is custom priced, tracks up to 9 answer engines (including Perplexity, Google AI Mode, Claude and DeepSeek) and adds AI Marketer credits, SSO and SOC 2, API access and dedicated support. The page lists no monthly price for Enterprise (Profound pricing).
Peec AI publishes three self-serve plans: Starter at $95 a month (50 prompts, 1 country), Pro at $245 (150 prompts, 3 countries) and Advanced at $495 (350 prompts, 3 countries). Each runs prompts daily on 3 active models chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Every plan includes unlimited team users. Enterprise is custom and adds models such as Claude, Grok, DeepSeek and Perplexity (Peec AI pricing).
Why do teams look for Profound and Peec AI alternatives?
The reasons come straight from the two pricing pages.
- Profound has no published paid price. After the trial, every paid plan is a sales conversation. Teams that want to start on a card look elsewhere.
- Peec AI caps active models on self-serve plans. Starter, Pro and Advanced each run 3 active models. Teams that want Claude or Perplexity on a self-serve plan look elsewhere.
- Prompt counts set the real price. A tool that looks cheap at the entry tier gets expensive once you track every question your buyers ask.
- The suite you already pay for added AI tracking. Semrush and Ahrefs now sell AI visibility inside the SEO tools many teams already use.
What are the best Profound and Peec AI alternatives in 2026?
I read all 9 pricing pages on November 5, 2026 and put every tool on the same five columns. Seven alternatives, plus the two incumbents for reference. "Per prompt" is the monthly price divided by included prompts. It is a rough guide, because each vendor runs a prompt on a different number of engines.
| Tool | Entry price | Engines tracked | Prompts included | Standout feature | Who it fits |
|---|---|---|---|---|---|
| Profound (source) | Free 7-day trial; Enterprise price not published | Trial: 3. Enterprise: up to 9 | Trial: 50 daily for 7 days. Enterprise: custom | AI Marketer agents, Agent Analytics, API | Enterprise teams with a sales-led budget |
| Peec AI (source) | $95/mo (about $1.90 per prompt) | 3 active models on self-serve plans | 50 / 150 / 350 | Unlimited seats on every plan | Marketing teams and agencies that want a published price |
| Otterly.AI (source) | $29/mo, $25/mo annual (about $1.93 per prompt) | 4 included: ChatGPT, AI Overviews, Perplexity, Copilot. AI Mode, Gemini and Claude are add-ons | 15 / 100 / 400 | Lowest entry price here. API and MCP from the $189 Standard plan | Founders who want a cheap first baseline |
| Scrunch (source) | $300/mo, $250/mo annual (about $0.86 per prompt) | 7: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta | 350 custom plus 1,000 industry prompts | Most custom prompts per dollar here, plus 5 page audits | Profound shoppers who want a published price |
| AthenaHQ (source) | Free tier, then $295/mo ($245.75/mo annual) | Free: 5. Starter: 11 | Credit based: 3,600 credits a month, unlimited prompts. Prompts per credit not published | Widest engine list on a self-serve plan, with on-page and off-page actions | Teams that need many engines on one plan |
| Semrush AI Visibility Toolkit (source) | $99/mo (about $3.96 per prompt) | ChatGPT and Google AI Mode named for Prompt Tracking. Full list not published on the toolkit page | 25 (50 more for $60/mo) | Prompt Research and AI search site audit beside your SEO data | Teams that already work in Semrush |
| Ahrefs Brand Radar (source) | Custom prompts from $50/mo ($699/mo for all models); AI Visibility Index $199/mo | 7: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude (Claude on custom prompts only) | Custom prompt count at $50 not published. Index covers 538 million prompts | Market-wide index of real prompts, no setup | Ahrefs customers and competitor research |
| Writesonic (source) | $79/mo billed annually (about $1.58 per prompt) | 3: ChatGPT, Gemini, AI Overviews. Enterprise: 9 | 50 / 100 / 200 | AI article writer and site audits in the same plan | Teams that want tracking and drafting in one tool |
| Goodie (source) | $295/mo, about $247/mo annual (about $2.68 per prompt) | Core: 5. Pro: 8. Enterprise: up to 14 | 110 / 250 | 50 optimizations a month and AEO strategist support on Core | Brands that want a tool plus some strategist help |
Which alternative should you pick?
- Cheapest real baseline: Otterly.AI. Start here if you have never measured and want a number this week.
- Closest to Profound with a public price: Scrunch. More custom prompts per dollar than anything else on this list.
- Most engines on a self-serve plan: AthenaHQ, with a free tier to test first.
- Already pay for an SEO suite: the Semrush AI Visibility Toolkit or Ahrefs Brand Radar, so your AI and search data sit in one place.
- Want drafting in the same tool: Writesonic.
- Want a tool plus a strategist: Goodie.
- Want a published price and unlimited seats: stay on Peec AI.
Who does the fixes after the tool shows the number?
Every tool on this list reports a share-of-answers number. The number moves when someone rewrites the pages AI reads, earns mentions on the third-party sites AI cites and corrects what AI says about your product.
Several tools now help with that step. Profound has AI Marketer agents, AthenaHQ has a content optimization agent, Writesonic has an article writer and Goodie includes monthly optimizations. Each one drafts or suggests. A person still decides what to change, gets it approved, publishes it and does the outreach that happens off your site.
That is the real cost of an AI visibility tool: the subscription plus a few hours of skilled work every week. If you have that person, buy the tool. If you don't, the dashboard turns into a weekly reminder of a number nobody is moving.
Where does a done-for-you partner like SuperMarketers fit?
SuperMarketers is the AI marketing partner that gets B2B SaaS companies chosen by more buyers, and runs the marketing behind it. AI search is one of four areas we cover, next to Content, Social & Video and Demand Gen. Here is how it scores on the same columns as the tools.
| Option | Price | Engines tracked | Prompts included | Standout | Who it fits |
|---|---|---|---|---|---|
| SuperMarketers | From $5,000 a month, month to month | Not a tool, so this column doesn't apply | 100 buyer prompts, re-measured every week | The fixes get shipped: pages, content and campaigns | Series A B2B SaaS founders with no marketing team yet |
What you get: buyer prompts re-measured every week, and the work that moves them. Every draft is posted in Slack first, and it takes about two hours a week of your time. The first campaign ships in week three. You can watch it run on your material first, unbilled.
What it has done for clients, in results we've published: Intryc doubled its AI visibility from 18% to 37% in 28 days (Intryc case study). Talkadot grew its AI visibility 2.2x in 9 weeks (Talkadot case study). Oyster got 11x more AI citations and 110% more organic clicks from refreshed pages (Oyster case study).
Where it loses: it costs more than any tool on this page with a published price. If all you need is the number, a tool is the better buy.
When should you just buy a tool instead?
Buy a tool if any of these is true:
- You have a marketer who owns AI search and can ship page changes every week.
- You have never measured AI visibility and want a baseline before you spend more.
- Your budget for AI search is below the cost of a partner.
- You run an agency and do the fixes yourselves.
If you have never measured AI visibility, buy the cheapest tool for one month and get your baseline. The tool shows you where you stand. Someone still has to ship the page changes that move the number.
What else do people ask about Profound and Peec AI alternatives?
What is the best alternative to Profound?
Scrunch is the closest Profound alternative with a published price: $250 a month billed annually for 350 custom prompts on 7 engines (Scrunch pricing). Pick AthenaHQ if you want more engines on a self-serve plan, or Otterly.AI if you only need a cheap baseline.
What is the best alternative to Peec AI?
Otterly.AI is the cheapest Peec AI alternative at $29 a month for 15 prompts, with Standard at $189 for 100 prompts (Otterly.AI pricing). If you already use Semrush or Ahrefs, their AI visibility add-ons keep everything in one tool.
How much does Profound cost?
Profound's pricing page lists a free trial (50 prompts daily for 7 days on 3 engines) and a custom-priced Enterprise plan with up to 9 engines, read November 5, 2026 (Profound pricing). Some AI answers quote a $99 starting price. That price is not on Profound's pricing page, so ask sales.
How much does Peec AI cost?
Peec AI costs $95 a month for 50 prompts, $245 for 150 prompts or $495 for 350 prompts, with unlimited users on every plan and custom Enterprise pricing (Peec AI pricing). Prices are in US dollars as shown on November 5, 2026.
Is there a free alternative to Profound or Peec AI?
AthenaHQ has a free Essential plan with 300 credits on 5 engines (AthenaHQ pricing). Profound offers a free 7-day trial. For ongoing tracking, expect to pay at least $25 to $29 a month with Otterly.AI.
Which AI visibility tool tracks the most engines?
On self-serve plans, AthenaHQ Starter tracks 11 models for $295 a month (AthenaHQ pricing). On custom plans, Goodie Enterprise lists up to 14 engines and Profound Enterprise up to 9.
Do I need an AI visibility tool or an agency?
Buy a tool if someone on your team can act on the numbers every week. Hire a done-for-you partner if nobody can, because the number only moves when pages, mentions and content change.
Where do these prices come from?
Every vendor price and feature above links to the vendor's own pricing page, read November 5, 2026.