How it works

Six steps, in order. Done here first.

Every engagement follows the same path. Pick any step to see what happens, what you get, and the proof: client results, things I built for SuperMarketers first, and guides so you can try it yourself.

Client resultBuilt hereGuideOpen source
2×AI visibility for Intryc in 28 daysCase study → 11×More AI citations for Oyster, without a new pageCase study → +110%Organic clicks for Oyster from pages it already hadCase study → OpenThe system's structure is public on GitHubRepository ↗
The order · pick a step

↺ Step 5 feeds step 0. Every month starts with a fuller knowledge base.

Step 0 · Month one

Foundation

Get what your team knows out of their heads and into a system you keep.

What happens

  1. Interviews with your founder and experts
  2. We read sales calls, support tickets, reviews, and what you have already published
  3. It becomes a knowledge base, a voice guide, and written quality checks

What you get

  • Knowledge base your team and AI both use
  • Brand voice pulled from your best work
  • Quality checks every draft passes
  • A ranked queue of buyer questions

Proof and guides

Content →
Step 1 · Every month, no cap

Content

Answer the questions your buyers ask, with substance.

What happens

  1. Pick a question buyers keep asking
  2. Gather the evidence and interview your expert
  3. Write the main piece, check it against the knowledge base, and revise until it is right

What you get

  • Articles, comparison pages, and use-case pages
  • Customer stories
  • Refreshes of pages that still get traffic
  • Newsletter editions

See the Content program →

Proof and guides

← FoundationSocial & Video →
Step 2 · Every month, no cap

Social & Video

Put the same expertise where your buyers scroll.

What happens

  1. Turn the research and interviews into posts in your founder's voice
  2. Cut clips from webinars and recordings you already have
  3. Edit customer videos from footage you record

What you get

  • Founder and exec LinkedIn posts
  • Short video clips
  • Customer story and testimonial videos

See Social & Video →

Proof and guides

← ContentDemand Gen →
Step 3 · Every month, no cap

Demand Gen

Turn the attention into conversations and pipeline.

What happens

  1. Build follow-up for the people your content attracts
  2. Research accounts and write personalized outreach in your tools
  3. Build a lead magnet worth trading an email for

What you get

  • Email nurture sequences
  • Account research and outbound
  • Lead magnets and free tools
  • Reporting on replies, meetings, and pipeline

See Demand Gen →

Proof and guides

← Social & VideoAI Search →
Step 5 · Every month

Improve

Measure what shipped, learn, and feed it back into step one.

What happens

  1. Record what shipped, the time it took, and what it produced
  2. What buyers asked next becomes the next question
  3. Corrections become written rules so mistakes do not repeat

What you get

  • A one-page monthly report
  • One new workflow your team keeps, every month
  • An owner on your team who can run it

Proof and guides

← AI SearchBack to step 0, with a fuller knowledge base ↺
Open source

See the system, not just the pitch.

The open subset of what SuperMarketers installs is public: the knowledge base structure, the quality checks, one loop per service, and the monthly report. Read it, run it in Claude Code, or bring it to a call.

View on GitHub ↗
30 minutes with Gen

Want this run
on your material?

Bring the work your team keeps pushing back. We will map it to these steps and pick where to start. From $5,000 a month, no cap on output. See services and pricing.

Book a 30-minute call →