The full build breakdown

Does pinging a search index get new pages seen sooner?

In progress

A test of whether telling search engines about changed pages speeds up discovery.

What you can learn

How quickly new pages are picked up, and which engines act on a ping. IndexNow is used by Bing and others, but Google does not use it, so Google timing is a separate, slower measure.

What actually exists

A key file and a daily job that checks the sitemap for changed pages and pings only when something changed. It has not yet been measured against a control.

Evidence, with limitsFour pages published in November (agentic marketing, the pay study, the brand voice guide, the worth-it review) show as indexed by Google in the Nov 9 check. That cannot be credited to the ping, since Google ignores it. Bing data is not connected yet.

The next decision

Connect Bing Webmaster Tools, then compare days from publish to first seen for pinged and unpinged pages.

How this becomes your system

We build it.
We run it.
You own it.

The Lab shows the thinking and the work. SuperMarketers brings that approach into your business, with your context, your priorities, and a system your team keeps.

  1. 01

    Install

    One new build each month, chosen around a real marketing need.

  2. 02

    Operate

    Keep the existing workflows running while the next part gets built.

  3. 03

    Teach

    Help your team understand and use the system it owns.

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