The full build breakdown

Do rewrites of pages with impressions but no clicks win clicks?

In progress

A test of whether fixing what people see in results, with the answer up front, turns impressions into clicks.

What you can learn

Which kinds of rewrite move clicks (title, description, first answer, FAQ) and which do nothing.

What actually exists

A weekly shortlist of pages with high impressions and low clicks, and a dated entry for every rewrite so each can be read after 28 days.

Evidence, with limitsTen rewrites and refreshes are in the Shipped log; the Oct 20 batch is the first to be read, on Nov 17. The Nov 9 shortlist: the AI visibility tools guide (3,057 impressions, 2 clicks, position 6.0), the B2B buyer research guide (1,710, 1, 5.0), and the Hiring Index (394, 0, 5.2). The tools guide was already retitled Oct 20, so its low clicks are an honest warning that a title rewrite alone may not be enough.

The next decision

Ship the three rewrites now and record the before numbers in the log.

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