Turn the questions your buyers ask into campaigns your team can ship.
SuperMarketers helps lean B2B SaaS marketing teams turn customer insights and founder expertise into useful pages, LinkedIn content, newsletters, and video material.
We manage research and production, help get the work published, and build reusable AI workflows in your existing tools.
Talk through your next campaign →Your team already knows more than your content shows.
Sales keeps answering the same questions. Your founder has a useful point of view. Customer calls contain the details that make the product worth buying.
Turning that material into a campaign means choosing an angle, checking the facts, writing, editing, formatting, and getting approvals.
SuperMarketers takes responsibility for that process, with clear inputs, deliverables, and decisions for your team.
One buyer question. A complete campaign.
Suppose buyers keep asking whether they should build a solution internally or buy your product.
We gather the evidence behind that decision, work with your expert to explain the tradeoffs, and create a substantive comparison page or article.
That answer becomes LinkedIn posts, a newsletter, and a video outline, each adapted to give the audience a useful reason to pay attention.
Every asset connects to the same next step. The research and decisions stay documented so the next campaign starts with useful context.
Build it internally, or buy?
Sales calls, customer material, and your expert's view of the tradeoffs.
A substantive comparison page or article.
LinkedIn posts, a newsletter, and a video outline, all pointing to one next step.
What the program includes
We start with one audience and one recurring content program.
| Work | What you receive |
|---|---|
| Buyer research | A prioritized queue of questions, objections, and opportunities, linked to their sources |
| Company context | An approved reference for product facts, audience, proof, positioning, and voice |
| Expert input | One focused interview for each monthly campaign |
| Main asset | One substantive article, comparison page, use-case page, or customer story |
| Distribution material | Four LinkedIn text posts, one newsletter edition, and one video outline or script |
| Existing content | One refresh of an asset related to the program |
| Implementation | Preparation and agreed publishing in your supported tools |
| Measurement | A review of production effort, audience response, and available conversion signals |
| Reusable process | Documented workflows, ongoing maintenance, and one prioritized improvement |
Video recording and extensive editing, custom applications, paid media, and major website redesigns are scoped separately.
How we work together
Choose the question
We review your priorities and available evidence, then agree on a question worth answering. You know which commercial decisions matter. We turn that into a focused brief.
Build the answer
We use approved sources and expert input to develop the main asset and supporting content. AI assists with research organization and production. The work is reviewed for accuracy, usefulness, and voice.
Review and publish
Your approver provides one consolidated round of feedback. We prepare the approved content for the agreed channels and handle publishing within the access and responsibilities we establish together.
Learn and improve
We look at what shipped, how much effort it required, and what buyers did next. Those observations determine what to repeat, change, or stop.
See the process on SuperMarketers
We are using SuperMarketers as the first test of this specific program. The pilot plan explains the question, intended outputs, measurement method, and what would count as evidence of progress.
Read the pilot plan →A good fit when you have expertise and need consistent execution
This program fits B2B SaaS teams with paying customers, access to someone who understands the product and buyers, and an internal owner who can approve priorities and content.
It is especially useful when worthwhile campaigns keep getting delayed by the work between the idea and publication.
If your team already owns that process and runs it effectively, you may only need a focused implementation or review. We can establish that in the first conversation.
Questions you might have
We already use Claude or ChatGPT. Why would we hire you?
You may be able to run this internally. SuperMarketers is useful when you want an experienced marketing operator to select the work with you, gather evidence, manage production, coordinate publication, and improve the program over time.
The engagement should earn its place through useful completed work and less management burden. We agree on what that means before starting.
How much does it cost?
The program starts from $5,000 a month, month to month. Anything outside the program, such as video editing or integration work, is scoped and agreed separately before it starts.
Bring one campaign or recurring bottleneck to the first conversation. We will use it to work out a sensible scope.
How much of our time will you need?
You provide access to the relevant material, an expert for the interview, and one person responsible for approvals. We agree on review windows and record the actual effort required as the program runs.
Will this help us appear in Google and AI answers?
We can research relevant questions, improve the content that answers them, and measure visibility in a defined set of searches and AI responses. Rankings and recommendations depend on factors beyond our control, so they are measured outcomes rather than guaranteed deliverables.
Who owns the work?
Your company owns its content and the workflows built for the engagement as agreed in the contract. We use client-owned accounts where practical and document how the process works, including any tools or services it depends on.
Can we take over the process?
Yes. Handover includes documentation, a walkthrough, and a test in which your team operates the workflow. We identify maintenance responsibilities before the engagement ends.