Demand Gen: Improve
Review what became pipeline with the team and feed it back into who gets scored next.
What happens at this stage
Not a report, an input. What we learn rewrites what Capture ranks next, and lessons go back into the Brain.
Who does what
You decide
Review pipeline with the team
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
What comes out
A sharper account list every week
Moves toward pipeline: Named, scored accounts and meetings. Attention turns into people sales can call.
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