Paid: Capture
Start from proof: the organic posts and pages that already earned attention are the first candidates for budget.
Paid is part of the full-stack engagement and is being built in the open. Steps marked “being built” are on the list, not live yet.
What happens at this stage
Expertise and signals become a ranked, source-linked queue. This is the judgment stage: what is worth making at all.
Who does what
Find proven organic winners
On the build list. It will appear here, and in the open-source repo, when it ships.
What comes out
A shortlist of proven messages
Moves toward pipeline: Cost per qualified lead. Budget follows pipeline, not clicks.
Get the full system map
The whole grid as one high-resolution image: every channel, stage and agent on a single page. You also get the dispatch: one thing you can copy from real SuperMarketers work, plus what changed in AI marketing and what to do about it.