Paid: Ship
Google Search for intent, LinkedIn for the ICP.
Paid is part of the full-stack engagement and is being built in the open. Steps marked “being built” are on the list, not live yet.
What happens at this stage
Publish and distribute. They are not the same act: a page nobody sees has not shipped.
Who does what
You decide
Launch: Google Search for intent, LinkedIn for the ICP
The SuperMarketer keeps this step. Judgment, taste and accountability stay human.
What comes out
Live campaigns
Moves toward pipeline: Cost per qualified lead. Budget follows pipeline, not clicks.
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